Working in brand management at Procter & Gamble means being a total business owner- not just a marketer. You will be the vision and strategy behind your brand- developing marketing plans and driving innovation. You will work with a large cross-functional team to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow your brand profitably.
Together, we'll continue to create the world’s leading brand experiences and make a difference for nearly 5 billion consumers.
The Brand Management function produces the majority of the company’s General Managers as well as future CEO’s of P&G. Marketing at P&G is about growing our Brands, Business, and People. You will help us remain on the state of the art of marketing, helping us find new and exciting ways to reach consumers.
You will have the complete ownership of a Brand or Category, driving the business results. You will engage with multiple stakeholders (internal and external) to develop top strategies and innovation for your brand's success.
You will lead a mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your leadership. You will need to derive insights from the data, which will enable brand leaders as they set the direction for brand growth. As your skills increase, you can expect to advance in roles with increased and managerial responsibilities. Overall, we want people who aren't afraid to take smart risks and innovate.
As you develop, you will become the owner of your brand's equity and responsible for maintaining and building its strength in consumers' minds through advertising, media, and many other marketing vehicles.
Your work will expose you to many brands and situations as well as to great people both from within the company and from top external agencies in different markets, even regions.
Within a short period of 'training on the job' coupled with coaching and participation in on-boarding seminars. You'll be involved in the marketing plan development, building on consumer and customer understandings to deliver overall business objectives.
As part of a multifunctional team you will develop and execute a promotion/ media/public relations/direct-to-consumer plan, work with the retail customers, re-launch an existing brand or introduce a new product or a new category.
You'll frequently use your skills to analyze the business, in addition to financial, competitive and research analysis.
About Procter & Gamble
The Procter & Gamble Company, incorporated on May 5, 1905, is focused on providing branded consumer packaged goods to consumers around the world. The Company operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care, and Baby, Feminine & Family Care. The Company sells its products in approximately 180 countries and territories primarily through mass merchandisers, grocery stores, membership club stores, drug stores, department stores, distributors, baby stores, specialty beauty stores, e-commerce, high-frequency stores and pharmacies.